"How to Succeed in E-Commerce" - speech at the MODA fair

Can a change of wording on your Call To Action button make a difference? Should I prioritize tracking my visitors’ actions over website performance? Why are my ads getting a 95% bounce rate? If you are wondering, this short talk is for you.

"How to Succeed in E-Commerce" speech

During the presentation, you will discover 10 common issues that cost fashion e-commerce companies serious money but are often overlooked. You'll find out, for example, whether changing the wording on a Call To Action button can really make a difference and why ads have a high bounce rate. And all this with real examples from the UK, US and EU.

About Małgorzata Radkiewicz

Małgorzata is a Senior E-commerce Consultant at NoA Ignite. She has 15 years of experience in delivering effective solutions to e-commerce brands of all shapes and sizes across the EU and the UK. Małgorzata is experienced in brand positioning, traffic and e-commerce sales analytics and leading e-commerce teams and projects for B2B and D2C businesses.

About MODA Spring Fair

MODA is one of the largest fashion fairs in the United Kingdom and an integral part of the Spring and Autumn Fair. Its upcoming edition will take place from 5 to 8 February at the NEC Birmingham. During the fair, you can meet both well-known brands and new names from sectors such as women's clothing, footwear, accessories, jewellery and watches. Participation in this event (free of charge for visitors!) is a great opportunity to make new collaborations and get inspired and expand your knowledge through seminars.